Client: Laplu crafts meaningful, eco‑friendly gifts you can personalize with names, dates or logos. From birthdays to corporate gifts, every item is designed to be kept — not thrown away.

About the case

For Laplu, a sustainable and personalized gifting brand based in Maastricht-Airport, we built a webshop that reflects what the brand stands for: eco-friendly products, made-to-order personalization, and fast delivery across the Dutch-Belgian border region of Limburg.

Laplu sells engraved and printed gifts, from bamboo serving boards to keychains and design prints, many tied to local themes like the Maastricht and Limburg region, classic vehicles, and racing circuits. The goal was a webshop that could handle personalized products at scale, present them clearly by category, and convert visitors from both the Netherlands and Belgium.

The project was built on WebShopGenie, our webshop engine, with fulfillment logic tailored to Laplu's cross-border shipping model and its focus on 100% green energy production.

The main tasks included:

  • Building the webshop on WebShopGenie
  • Setting up personalization workflows for engraved and printed products
  • Structuring categories and product pages for a growing catalog
  • Configuring cross-border shipping for NL and BE customers
  • Building out local SEO around Maastricht, Lanaken, and Limburg
  • Multilingual setup (Dutch and English)

The goal was a webshop that could grow with the product catalog without losing speed or clarity.

Approach

We started by mapping out how personalization needed to work across different product types, from engraved bamboo boards to printed keychains, and built that into the product structure from the ground up rather than bolting it on afterwards.

Our approach included:

  • Setting up WebShopGenie as the core webshop engine
  • Structuring categories such as Serving Boards, Classic Vehicles, Circuit, and Keychains
  • Building product templates that support text, date, and logo personalization
  • Configuring shipping rules for NL and BE, including the free shipping threshold
  • Setting up Dutch and English versions of the shop

This gave Laplu a webshop where new personalized products can be added quickly, without extra development work for every new item.

SEO and local reach

Since Laplu ships across the border to both Dutch and Belgian Limburg, we built the SEO foundation around that regional focus from the start.

This included:

  • Optimizing category and product pages around Maastricht, Lanaken, and Limburg
  • Structuring the FAQ section around common local delivery questions
  • Improving page speed and technical indexability
  • Setting up clean, crawlable category navigation
  • Aligning metadata with both Dutch and English search intent

This makes it easier for local shoppers on both sides of the border to find Laplu online.

Results

Laplu now runs on a fast, scalable webshop that handles personalized products without friction, for customers in Maastricht, Lanaken, and the wider Limburg region.

Key results:

  • A webshop built specifically around personalized, made-to-order products
  • Smooth cross-border shipping between the Netherlands and Belgium
  • A growing, well-structured product catalog
  • Strong local SEO foundation across two languages
  • Fast, stable webshop performance

The webshop now supports Laplu's growth as a local, sustainable gifting brand, helping customers across the border find and personalize gifts they'll actually want to keep.

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