AI-generated websites: why they look alike and what it costs you

The core problem: everything looks the same

You have probably noticed that many of these websites look just a little too similar and often share the same shortcomings.

This is one of the main issues with AI-generated websites. Not so long ago, websites reflected a company’s identity and the message it wanted to convey to its customers. With an AI-generated website, there is a high chance that your site will end up looking almost identical to that of your competitors.

Your website is not only important for online visibility, but also for establishing an initial level of trust with potential customers.

SEO and content: quickly becomes generic

Google advises website owners to publish high-quality content, regardless of whether that content is created by AI or by humans. However, most AI-generated websites covering the same topic will largely contain the same content.

While certain elements are adjusted based on the instructions you give the AI, the end result is often generic and lacks originality.

This leads to lower website ratings, reduced visibility, less trust from visitors, and ultimately lost revenue.

The benefits are real, but not the full picture

Of course, there are advantages to building an AI-generated website. You save time and money, and some generators even have built-in optimizations, making the site fast and smooth to use. In most cases, you can launch such a website yourself with minimal effort.

What happens next?

But what happens after that? Over time, you may want to add a contact form, a payment module, or an appointment scheduling system to your website.

In many cases, this will not be possible with an AI-generated website, forcing you to look for a developer to make changes. This results in higher costs, additional time, and in the end you often pay more than expected.

Why professionals make the difference

In the past, companies deliberately chose the best designers, developers, and copywriters to create a strong online presence. Today, many businesses seem satisfied with a standard, meaningless text and the same look and feel as their competitors. They opt for a cheap website that will never deliver the results they are aiming for.

Professionals create websites that truly stand out and think along with you.