4BIS InnovationsNLEN

HaarlemseMaat.nl

Digital presence for local politics in Haarlem


Client

CDA Haarlem

Expertise

Strategy
Web Design
User Experience
Continuous Development

Technology

Collaborations

Studio Evers

About the case

For the local branch of CDA Haarlem, we redeveloped the Haarlemse Maat website.

The website serves as the central platform where residents can find information about the party’s positions, news, and election program. The goal was to create a clear, accessible, and highly discoverable website that helps the residents of Haarlem quickly understand the party’s vision and encourages them to become involved in local politics.
The focus of the project was to make the website faster, more secure, and future-proof while preserving the existing content and structure.

Our website, professionally created by one of our valued partners, Studio Evers, is hosted on our reliable infrastructure at thehostmasters.com. Over time we have continued improving the website to meet the evolving needs of CDA Haarlem.

The assignment consisted of technically renewing and optimizing the existing website, with a strong focus on stability, speed, and improved visibility in search engines.

The main tasks included:

  • Migration to the latest version of WordPress

  • Improving loading speed and performance

  • Technical optimization of the theme and plugins

  • Improving the SEO foundation and structure

  • Optimizing the website for mobile use

  • Cleaning up and modernizing the technical codebase

The goal was to prepare the website for future content and growth.

Approach

During the migration we first carried out a full technical analysis. The website was then checked for compatibility with the latest WordPress version, and outdated components were replaced or optimized.

Our approach included:

  • Updating WordPress core, theme, and plugins

  • Optimization of caching and loading times

  • Improving the technical SEO structure

  • Optimization of images and scripts

  • Review of metadata and page hierarchy

These steps made the website not only faster, but also more stable and easier for search engines to index.

SEO and technical improvements

In addition to the technical migration, we also improved the foundation for search engine optimization (SEO) .

This included:

  • optimization of page titles and meta descriptions

  • improvement of internal linking structure

  • optimization of headings

  • improvement of loading speed (important for Google ranking)

  • technical check of indexability

This ensures the website is better prepared for growth in organic search traffic.

Results

After the migration and optimization, Haarlemse Maat now has a modern and fast WordPress website with a strong technical foundation.

Key results:

  • Faster loading times

  • Improved technical SEO

  • Stable and secure WordPress environment

  • Future-proof website

  • Easy content management

The website now supports the online communication of CDA Haarlem and allows residents to easily access information about the party, its positions, and news.



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